UNA MIRADA ESTRATÉGICA A LA CADENA DE VALOR

Javier Eduardo Vega Martínez; Neftalí Parga Montoya; María del Carmen Martínez Serna; María del Carmen Bautista Sánchez; Neftalí Parga Montoya Samantha; Gabriela Cárdenas Patrón; Carlos Eduardo Romo Bacco; Miguel Ángel Montalvo Vivanco; Héctor Abraham Cortés Palacios; Héctor Cuevas Vargas; Jorge Abraham Carreón Fuentes; Miguel Alejandro García Vidales; Rocío Montserrat Campos García; Salomón Montejano García; Rosa Mayela Mendoza Esparza; Rebeca Hernández Torres

A STRATEGIC LOOK AT THE VALUE CHAIN

Authors

Javier Eduardo Vega Martínez; Neftalí Parga Montoya; María del Carmen Martínez Serna; María del Carmen Bautista Sánchez; Neftalí Parga Montoya Samantha; Gabriela Cárdenas Patrón; Carlos Eduardo Romo Bacco; Miguel Ángel Montalvo Vivanco; Héctor Abraham Cortés Palacios; Héctor Cuevas Vargas; Jorge Abraham Carreón Fuentes; Miguel Alejandro García Vidales; Rocío Montserrat Campos García; Salomón Montejano García; Rosa Mayela Mendoza Esparza; Rebeca Hernández Torres

Synopsis

There is no doubt that today, as a result of globalization and e-commerce, both countries and their companies face a great challenge: to increase their level of competitiveness. This is why the development of strategies has been constantly sought both at the macroeconomic level and from the internal perspective of organizations to achieve this and stand out in the markets.

Chapters

Prologue

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Chapter 1
Agribusinesses and their orientation to organizational learning

Javier Eduardo Vega Martínez, María del Carmen Martínez Serna, María del Carmen Bautista Sánchez

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Chapter 2
Is entrepreneurial orientation the origin of digital marketing adoption?

Neftalí Parga Montoya Samantha, Gabriela Cárdenas Patrón, Carlos Eduardo Romo Bacco

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Chapter 3
Competitive strategies of marketing in companies

Miguel Ángel Montalvo Vivanco

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Chapter 4
Investment decisions: An empirical study of manufacturing SMEs in Aguascalientes.

Héctor Abraham Cortés Palacios, Héctor Cuevas Vargas

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Chapter 5
An insight into agribusiness and its market orientation

Javier Eduardo Vega Martínez, María del Carmen Martínez Serna, María del Carmen Bautista Sánchez

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Chapter 6
Reverse logistics practices as a strategy to achieve optimal logistics performance in the supply chain management of manufacturing companies in the state of Aguascalientes.

Jorge Abraham Carreón Fuentes, Miguel Alejandro García Vidales, Rocío Montserrat Campos García, Salomón Montejano García

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Chapter 7
Approaches of the cluster-type family business as a factor of regional development in agribusiness.

Rosa Mayela Mendoza Esparza, Rebeca Hernández Torres

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