Ecosistema empresarial: gestión y emprendimiento
Palabras clave:
Empresas, Contexto empresarial, Ecosistema empresarial, Gestión, Emprendimiento, Competitividad, Entornos competitivos, Cadena de valor, Análisis de correspondencia múltiple, Universidad Tecnológica El Retoño, Empresas manufactureras mexicanas, Capacidad de absorción, Pymes, Industria manufacturera del Bajío, Cadena de suministro, Logística, Pymes manufactureras, Aguascalientes, Teletrabajo, Realidad laboral latinoamericana, Reglamentación de trabajo remoto, Cargas tributarias, Régimen Simplificado de Confianza, Impuesto Sobre la RentaSinopsis
El presente libro compila una serie de investigaciones que exploran y analizan múltiples problemáticas de las unidades económicas generadoras de valor, exponiendo el escenario y los desafíos que actualmente se presentan en el país. La obra tiene como finalidad contribuir al desarrollo, la mejora y el aprovechamiento de las oportunidades que surgen en entornos competitivos, ofreciendo diferentes perspectivas de solución que aporten a la generación de estrategias que permitan trascender y fortalecer las cadenas de valor ante las situaciones actuales. La coordinación de este texto se vincula con las Líneas de Generación y Aplicación del Conocimiento del Cuerpo Académico Consolidado de Competitividad y Cadena de Valor.
El libro consta de cinco capítulos, en los cuales cada autor aborda problemáticas específicas que reflejan una realidad latente en distintos escenarios del entorno económico y social del país. La obra agrupa cinco casos de investigación que proponen diferentes estrategias, métodos, herramientas y tácticas que contribuyen al bienestar social y empresarial actual. Se describe el contenido de cada capítulo para que el lector conozca la relevancia y pertinencia de cada uno y pueda sumergirse en la lectura completa del presente libro.
En el primer capítulo, mediante el análisis de correspondencia múltiple, se hace el estudio de la intención emprendedora dentro de la Universidad Tecnológica El Retoño, así como la asociación que esta tiene con las empresas de la región. El objetivo principal del segundo capítulo es analizar el impacto de la capacidad de absorción sobre la innovación tecnológica en una muestra de 257 pequeñas y medianas empresas manufactureras del Bajío, específicamente en el estado de Guanajuato. El tercer capítulo se relaciona con la influencia de la gestión de la cadena de suministro y la logística en el rendimiento financiero de las pymes manufactureras. En el cuarto capítulo, los autores abordan las nuevas formas de trabajo que han emergido como una realidad laboral significativa en las últimas décadas, especialmente impulsadas por los avances tecnológicos y, más recientemente, por eventos globales como la pandemia de COVID-19. Finalmente, el último capítulo aborda el tema relativo al impacto en las cargas tributarias de las pymes por la adopción del Régimen Simplificado de Confianza como medida de gestión empresarial.
En conclusión, la obra aborda diferentes perspectivas que coadyuvan al progreso de la sociedad; los esfuerzos colaborativos de los investigadores involucrados generan nuevos conocimientos que contribuyen a la construcción de un mejor país.
Capítulos
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Prólogo
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Análisis de la intención emprendedora en la Universidad Tecnológica El Retoño
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La transmisión y absorción del conocimiento: ¿influye en la tecnología?
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Influencia de la gestión de la cadena de suministro y la logística en el rendimiento financiero de las pymes manufactureras
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El teletrabajo, una nueva realidad laboral
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El impacto en las cargas tributarias de las pymes por la adopción del Régimen Simplificado de Confianza como medida de gestión empresarial
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