THE GRAPHIC DESIGN: THE TECHNOLOGICAL TRANSFORMATIONS OF A CREATIVE PROFESSION

Design is a wide and strong concept, it is integrated with human makings, that is, cultural systems that as such go from generation to generation and in each one the ideas vary according to historical contexts and needs. This is why in every epoch and time we find the formation of groups in a coexistence of residual, dominant and emerging concepts (or traditional and new ways).
In design research, the second rule of the Cartesian method applies: divide the reality to be analyzed into as many components as possible. Differentiation has always been a step forward in human thinking. Then, the relational criterion is applied instead of the morphological or functional one; thus, what is decisive are the relationships inside and outside the phenomena or things, no matter from where we start to analyze reality, the important thing is to link, to form a complex set of links that contribute to a disciplinary warp. Current thinking seeks complexity and simultaneity, linear succession and simple definition are not enough.
We must not forget that what is designed is a human invoice and, from an interdisciplinary vision, it is necessary to focus on the activities involved and not on the objects, today overvalued by consumerist societies and stereotyped mentalities.