STRATEGIES FOR BUSINESS COMPETITIVENESS
Synopsis
Talking about business strategies today encompasses different facets that must be considered to keep an organization competitive in the global, national, or local market. When a strategy is conceived, it associates the movement of the company from point A (where it is) to point B (where it wants to be) based on decision-making about what to do, where to go, why, when, and how to choose the best direction for the organization in the near or distant future.
This book contains arguments from authors of four higher education institutions in Mexico that establish conceptual ideas based on new administrative principles and their application in business sciences. It proposes new ideas for strategic management in organizations, taking into consideration studies related to resources and capabilities that, sometimes, are not taken into account by companies; in addition, the texts presented are directly related to the LGAC of the Consolidating Academic Body Competitiveness and Value Chain.
In the first instance, the effects of knowledge management practices of 210 Colombian micro and small enterprises on business performance were analyzed. As a second contribution, in the agribusiness sector, efficient management begins with internal communication within organizations. In another sense, competitive companies include tax cunning in their practices. In addition to the latter, the next chapter talks about the evaluation of investment decisions that must be made by small and medium-sized enterprises. However, capital is not the only business strategy that can be taken into account for competitiveness. Elements such as the implementation of official standards that correspond to psychosocial factors at work, are necessary to identify, analyze and prevent the consequences of a bad organizational climate. In the last chapter, the exploration of strategies that come from organizational commitment is presented so that they generate more innovation and organizational learning practices and, in turn, improve business performance.
Therefore, in our own words, the processes, actions, decisions, and directions that companies take when carrying out their economic activity must be supported by dynamic capacities that are in accordance with their needs. Markets are increasingly demanding, therefore, the supply must be within reach of meeting the demand. Here are presented various ways to take advantage of the advantages that companies possess and, without realizing it, exercise in a competitive way.
Chapters
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Foreword
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The impact of knowledge management on the business performance of micro and small Colombian enterprises
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Internal marketing in small and medium-sized businesses
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Tax strategies oriented to reduce fiscal costs for the primary sector in Mexico
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Investment decisions influencing business competitiveness
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Implementation of NOM-035-STPS-2018 as an administrative strategy for business productivity
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Organizational commitment in business
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Adaptation strategies of MSEs to the pandemic in Tepic, Mexico, and Cartagena de Indias, Colombia
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