ORGANIZATIONAL BEHAVIOR AND CULTURE: An analysis from the intra and interdisciplinary perspective
Synopsis
The eleven chapters of this book detail how to have an impact on companies in different sectors and in specific areas of improvement, commenting by those involved in the project what the great thinkers of management, marketing, production and several more, expose and match it with the focused area of analysis.
After the description of the problem or improvement proposal to be implemented, the pertinent literature is compiled; then the methodology to be used to provide results; that, precisely that, is what we most require in the business sector in reference to the linkage with educational institutions and especially at postgraduate levels. This applied research that translates into generating more competitive conditions for the economic units is something truly valuable, since with this the entities involved obtain a value that unfolds towards the community, causing the goods or services to be offered with an added value that would not have been possible without the articulation of both spheres, the business and the academic.
Chapters
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Prologue
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Chapter 1Value chain application for a stamen store in Aguascalientes
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Chapter 2Human resources inventory as a decision making strategy
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Chapter 3Lean manufacturing tools for the integral improvement of the wheel alignment process in an automotive assembly plant in the state of Aguascalientes.
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Chapter 4Implementation of a digital business model for the internationalization of Grupo Textil de Aguascalientes, S. A. de C. V.
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Chapter 5Lean Construction Methodology applied to a real estate developer dedicated to the construction of houses in series in Aguascalientes.
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Chapter 6Proposal for the design and application of a business model for a microenterprise dedicated to social events services in the city of Aguascalientes.
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Chapter 7Development and updating of administrative procedures documentation to support the certification process in quality management systems under the ISO 9001:2015 standard of the Mexican company CEIH.
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Chapter 8Design and implementation of a marketing plan to introduce multiple exercise classes within a swimming school located north of the city of Aguascalientes.
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Chapter 9Impact of the extraordinary concepts of work, additional and adjustment of costs in the construction of housing in series in Aguascalientes in the company CAFU Construcciones, S. A. de C. V.
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Chapter 10Implementation of the administrative audit in a wine commercialization company in Aguascalientes.
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Chapter 11Digital marketing plan for a microenterprise in the restaurant sector in the city of Aguascalientes.
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Chapter 12The impact on sales and permanence of the use of social media in SMEs dedicated to commerce in the state of Aguascalientes for future economic development.
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Chapter 13Effects of SARS-COV2 on transnational corporations
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Chapter 14The relationship of digital marketing, brand management and competitiveness in SMEs in the state of Aguascalientes.
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Chapter 15The relationship between green marketing, brand management and positioning in tourism companies in Aguascalientes.
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